Honoring Juneteenth: Exclusive Merchandise Launch by MLS, adidas, & Black Players for Change Wednesday 12 June, 2024

Introducing the ‘I AM #19’ Shirt & Campaign: A Tribute to Juneteenth, Embracing Inclusivity Across All Races, Backgrounds, and Ethnicities.

Major League Soccer (MLS) has unveiled a comprehensive set of initiatives to honor Juneteenth in collaboration with its Clubs, adidas, and Black Players for Change (BPC), a group of Black MLS players, coaches, and staff dedicated to advancing racial equality in soccer and society. The 2024 festivities pay tribute to Juneteenth while amplifying the voices of the Black community both within sports and beyond.

In partnership with BPC and adidas, MLS is introducing a special edition pre-match “I AM #19” shirt that acknowledges the importance of Juneteenth, celebrates all players as catalysts for change, and unites efforts towards ongoing progress. Designed by adidas’ Todd Stansbury, this unique shirt will be worn by players during pre-match warm-ups ahead of MLS games scheduled from June 15 to June 19.

Alongside the “I AM #19” shirts, MLS, BPC, and adidas are launching the “Generations” campaign, which commences with a photoshoot featuring FC Cincinnati and U.S. Men’s National Team defender Miles Robinson. A short film will also be unveiled soon. The “Generations” initiative conveys the enduring significance of the game and the ball, symbolizing courage, resilience, and pathways to opportunity and freedom across generations. The campaign underscores the bond between first team professionals and Academy players, emphasizing unity, empowerment, and progress within the soccer community.

Fans are invited to join in the celebration by donning the special “I AM #19” pre-match shirt. MLS will showcase educational content and narratives surrounding Juneteenth across its digital and social media platforms, ensuring widespread awareness and recognition of the day throughout the league.

For more information on the Juneteenth initiative please visit www.MLSsoccer.com. The “I AM #19” pre-match tops can be purchased at MLSstore.com and at stadium retail locations. A portion of the proceeds will be going to support initiatives and organizations focused on racial equity and social justice.

About the Blogger - Kiwi the Beauty

Kiwi is the free spirited blogger and content creator of KiwiTheBeauty.com. As a digital influencer, she produces creative inspiration around beauty, lifestyle, media and travel leisure. Her life mantra is to make manifesting fun! When she’s not blogging, she is eating trendy hipster food, carrying crystals, making it rain at her local farmer's market and binge brunching. Follow her on her blog and social media at kiwithebeauty.com + @kiwithebeauty

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