Where to Stay in Roanoke, VA | The Liberty Trust Hotel Wednesday 04 May, 2022

This post is in partnership with the Virginia Blue Ridge Tourism Board. All opinions are my own. 

The Liberty Trust building has an endearing place in Roanoke’s history. When completed in 1910, it was described in a newspaper headline as “A Temple of Finance.” The seven-story property was a symbol of Roanoke’s prosperity and progress.

I would like to mention that my recent trip to Roanoke, Virginia marked my first time visiting the state. I was delighted to learn about Roanoke’s rich history, which is complemented by its contemporary and blossoming cityscape.

During my stay, I had the pleasure of being hosted at The Liberty Trust, a charming boutique hotel that boasts a fascinating history. As you can see in the photo, the building’s facade resembles a bank, as it was once a historical bank named “Liberty Trust”.

I’m thrilled to have had the opportunity to stay at The Liberty Trust and experience life in Roanoke, VA as a local #Trailsetter. I’ll be sharing more details in a future post, but I must say that Roanoke is overflowing with breathtaking scenery, exceptional dining options, outdoor activities, and art.

The Liberty Trust is situated in the midst of all these wonderful experiences, making it an ideal accommodation choice. Let’s explore more of this beautiful boutique hotel that was once a historic bank!


As soon as you step inside The Liberty Trust, you are transported to its banking past through its interior design. The lobby is adorned with features of French Renaissance architecture that add to its historical charm.

Despite being modernized, the hotel has preserved vintage fixtures such as grand marble columns, intricate copper and brass tiling, and a steel vault that serves as a memorial to its origins. The polished bars and high ceiling add to the loftiness of the space.

Originally known as First National, The Liberty Trust building was constructed to serve as the home of Roanoke’s first-ever financial institution. The bank opened its doors just after Christmas in 1910.

Today, The Liberty Trust property is known as one of the most well-preserved examples of an Edwardian era bank building in Virginia.

As you can see, this historical bank has been transformed into Roanoke’s latest contemporary boutique hotel – The Liberty Trust. While preserving its rich history, the hotel also features modern amenities and a 21st-century flair. Let’s delve deeper into the gems of this new establishment.


Not only does The Liberty Trust boast historic elegance, but their guest rooms also feature state-of-the-art modern amenities. During my stay, I observed that guests can enjoy the best of both worlds with a blend of contemporary decor and early 20th-century adornments.

My guest and I stayed in a cozy double queen room that offered a breathtaking view of the Virginia Blue Ridge and Appalachian Mountains, as well as Downtown Roanoke, thanks to the multiple tall windows.

As evident in the room, there are numerous 20th-century touches to the interior design. The inviting copper-colored chair, along with the faux rotary phone and Bluetooth speaker disguised as a radio, add to the vintage charm of the space. The bathroom wall decor also features accents of 1920s design, further highlighting the previous century’s embellishments.

Great welcome touch as The Liberty Trust provided a Chocolate Bar in the shape of the famous Roanoke Star.

More welcome goodies with a canva tote with The Liberty Trust branding.

Daily, I appreciated the natural light in my room, which provided a complete scenic view of the Virginia Blue Ridge and the Appalachian Mountains, with Downtown Roanoke in the backdrop.

During my press trip to explore Roanoke, VA, staying at The Liberty Trust was both comfortable and convenient. The hotel is situated within walking distance of Downtown Roanoke and was just a short drive away from most of my other destinations.

The Liberty Trust
101 S Jefferson Street
Roanoke, VA 24011

Learn more about staying at The Liberty Trust at libertytrusthotel.com

Stay tuned for my next upcoming post on how I became a #Trailsetter in Roanoke, VA and the many places I explored while I was here.

Have you visited Roanoke, VA?

About the Blogger - Kiwi the Beauty

Kiwi is the free spirited blogger and content creator of KiwiTheBeauty.com. As a digital influencer, she produces creative inspiration around beauty, lifestyle, media and travel leisure. Her life mantra is to make manifesting fun! When she’s not blogging, she is eating trendy hipster food, carrying crystals, making it rain at her local farmer's market and binge brunching. Follow her on her blog and social media at kiwithebeauty.com + @kiwithebeauty

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