How To Get Sponsored For a Blogger Conference Wednesday 02 November, 2016
Hi everyone, I am getting myself for a fun-filled 3-day blogger conference that will be here in Atlanta. Blogalicious is going on their 8th conference and I am attending my first one! This is actually my second conference, but technically my first big one as this will be going on for a few days. I’m excited and preparing myself, and if you are a fellow blogger you should know the importance of attending a blogger conference.
It doesn’t matter if you are a newbie or a 10 year professional blogger, there is always something to learn in this forever evolving industry. it also a great networking opportunity to meet likemind blogger and definitely to connect with brands. There are so many benefits of going to a conference but I understand how some do not get a chance to attend like they would like. Blogger conferences aren’t cheap! its definitely an investment. But it’s easier said than done, hey life happens, bills are real and getting the finances to attend one is sometimes not an option at the moment, but you really know you could benefit with your brand to attend.
I am actually getting sponsored to go to my 1st conference this year thankfully by a company who I have worked with and build a relationship with. Everywhere Society and Domain.me will be sponsoring my attendance to this 3-day conference. I will be a brand ambassador for the Domain.me company and will be promoting them throughout the conference. Reaching out to a brand/company you have worked with in the past is one of the best way to get sponsored for your next blogger conference and I want to show you some tips on how you can get sponsored too.
1. Create a sponsorship pitch/proposal letter to brands you have worked with in the past. The letter should indicate professionally why you would be interested in attending the conference, the benefits of your attendance, the estimated cost of the attendance and what you can do in exchange for their sponsorship. It should never be about just asking for the brand/company to pay your way to the event, but a mutually beneficially relationship and how you can promote the brand while you attend. Proofread your letter and even let someone else check it as well to make sure it is a professional sponsorship letter to get a positive response.
2.Follow up with brands that you have had personal relationship with first. They will be the best ones to reach since they know you, your work ethic and it would be an easier email to conjure due to your personal relationship. It is possible to reach out to companies you haven’t work with before, but in my personal opinion it’s best to stick with the connections you fostered and worked with.
3. Reach out to your potential sponsors early! Definitely do not wait until the last month or so to pitch your request. If you get sponsorship early you can even get discounted ticket, and the cost could be dramatically different can can assist the financial cost of your attendance. Early pitching is also very important if you are attending a conference out of town to pre-plan flight arrangements, hotel accommodations and more if that will be include or if at your own expense.
4. If you are reaching out to brand that you haven’t work with yet, find out which brands will be at the conference. Be bold and confident in your pitch and reach out to them for sponsorship. Let them know you would be willing to be a brand ambassador or even work an event booth! Be creative with your introduction and show them your worth and work and how their brand fits with your platform to attend.
5. Express brand ambassadorship. This should be in your proposal letter but make sure you highlight how you can be a brand ambassador for the conference. Will you pass out some marketing materials? Will you display and marketing products such as wearing a shirt? Definitely write a blog post (or a few) for the brand prior and/or afterwards and definitely include social media sharing during the event with hashtags. You can even seal the deal more and let them know you would be interested in a long ambassadorship that can expand outside the conference.
6. If you receive a yes for sponsorship, take many hi-resolution photos during the conference. Show them off. Be their biggest fan. Be creative and definitely tell your blogger colleagues in person and online that brand has sponsored your opportunity. The biggest thank you a brand can receive is your enthusiasm and gratitude for your attendance.
7. If you receive a no for sponsorship please keep reaching out to other brands who would be an option to sponsor you. Don’t get discouraged, keep sending to great potential brands and if you are asking early enough you should keep a relationship with the brands you are working with so you can ask later. Continue working on great campaigns with brands, building personal relationships with them and knocking your post out the park so that people can see the value of your blog and can see the benefits of sponsoring you when the time comes.
I would like to thank Everywhere Society + Domain.Me for sponsoring my upcoming event. I have been working with the agency for year and have done a few Domain.Me Campaigns in the past so it will be fun to promote them while I am at the event since I am familiar with them.
About Domain.ME
Domain.ME is a leading provider of personal online domains that end in .ME. With more than 1 million currently registered domains worldwide, Domain.ME gives users the opportunity to manage their online identity, while enabling them to stand out from the crowd. Online users can register by visiting one of 190 accredited registrars that operate as .ME resellers.
These are really good ideas. I wouldn’t have thought to say that I would work at a company’s booth, but you’re right, it can’t hurt to try!
Not yet but I want to ….these are all great tips. SAving this post.
Fantastic ideas for getting sponsored. I attend so many conferences for my work that I don’t have the energy to do one for blogging. I love to read about them, though!
Such great tips to get the most out of a conference and return the favor for the company sponsoring you to attend. I havent attended a blogger conference recently, but would love to! Always can learn something new!
I have been to several conferences, but unfortunately none of them were sponsored! I did try to reach out to some of my favorite brands before one of them. I never go anyone to bite though.
I have never been to a blogger conference but I think I would love to go to one, especially if I had a sponsor to go for!
I have never even been to a blogger conference, although I would love to go to one! They never seem to be close enough to me to make it work!
These are great tips. I have never been to a blogger conference and I would love to go to one.
Thanks for this I’m going to try
This is really great info. I have been wanting to try to do this for a few conferences and I had no idea how to go about it! Thanks!
I have yet to go to a blog conference and I never would have thought to seek a sponsorship for going, so this is totally awesome and I am so glad you posted it!! That is totally awesome you also did it! I hope your first conference is amazing!
These are great tips. I’ve been wanting to go to a blog conference. I’ll keep these in mind.
I really want to attend my first blog conference this year! I will have to think of a few companies that I could reach out to for sponsorship!
These are great tips! I have been interested in attending a blog conference in the past but have never been able to work it into the budget! Reaching out to a brand for sponsorship is a great mutually beneficial idea!
The is a very helpful article! I’m new to blogging so reading this made me very excited for the things that can happen in the future!
Great tips!!! I never thought about trying to get a sponsor for a conference. I’ve had brands approach me before asking to sponsor me which I thought was pretty sweet!
I am definitely keeping this in mind for the next conference. Thanks for this!
That’s awesome Kiwi! I’ve always wanted to attend Blogalicious. Can’t wait to read you re-cap!
Thank you for this post! I have always wondered how to get to a conference.
I just got tickets for my first blog conference! I would love to pitch a conference sponsorship, but I always get so nervous doing big pitches like that!
Excellent advice. I’ve been sponsored before and it really is a great opportunity. It also cuts down on your costs. The final costs that I incur I usually write it off as a business expense so everything works out.
Thank you for this informative and useful post. Sponsorship is something I’m looking at in 2017 so I will be referring to this post from time to time. Have fun at the event and come back and tell us all about it in a new post.
I haven’t been sponsored yet but I plan to pitch for next year!
Bookmarking this post!
These are great tips! Will keep these in mind for next year!
This is a great thing! I am trying to go to some conferences in the near future so this will be super helpful for that!!!
Love reading these tips. I’ve always wondered how to get sponsored for a blogger conference and reading this blog post was so helpful! Thank you 🙂
I’ve never been sponsored to a conference. I’ve won a few passes and paid for others.
I think if I did an ambassadorship I’d like it to be something where I showcase what I can do for the brand like guest blogging or creating videos.
I remember when I first learned how to get sponsored for a blog conference. I attended my first conference that year.
This is awesome information. I am sure you answered a lot of popular questions for new bloggers.
These are some great ideas. As much as I love blogging conferences, it is important to be sponsored to offset some of the cost…
This is very helpful, I’ve never reached out to a brand for conference sponsorship. I need to give it a try for sure. I’ve taken a break from conferences because the price adds up.
Great ideas for getting sponsored for a conference! Did you enjoy yourself? How was the conference?
Ooh a blogger conference sounds like great fun. I haven’t had a paid opportunity yet but this post has really helped me know more. Thanks.
Great tips! After coming back from blogalicious, I made up my mind that I would be reaching out for sponsorship to attend 2017. Thanks for sharing tips to help make that happen.
Thank you for sharing your tips about obtaining sponsorship. I am starting to dive into that realm and any tips that can lead me in the right direction are always appreciated.
That is a fantastic idea! There are so many conferences I would like to go to, but funding those trips is a different story. Thanks for sharing!
Congratulations on being sponsored! And thank you for the tips, I’ll definitely have to keep these in mind!
This is definitely on my list of blog goals for the next year. I appreciate all the tips for me to use when I get to that goal!
That is so great! Conferences can be expensive. If you can get sponsored, you’re golden.
I need to look into getting sponsored. There are so many conferences that I don’t go to because of the expense.
That is fan-freking-tastic. I love going to blogger conferences, but I end up not going to a lot of them because they just cost too much.
This is great information. I would love to go to my first conference and I will look into getting sponsor.
These are great tips for getting sponsored for a blog conference. Taking good, high quality images is important.
Great to know. I’d love to get to a conference at some point when my kiddos are older so this is good to know and be aware of.
I have never been to a blogger conference. I would love to go to and what better way then to be sponsored by a company. Hope you had a blast and learned lots of new info.