MLS Honors Juneteenth with ‘The Seeds We Plant. The Flowers We Share’ Initiative Thursday 15 June, 2023

Major League Soccer announced today “The Seeds We Plant. The Flowers We Share,” the 2023 edition of its annual Juneteenth initiative which was inspired by the art of Black artist Gianni Lee. The Juneteenth programs are a close collaboration between the League, clubs, Black Players for Change (BPC) – an independent organization of Black MLS players, coaches, and staff working to bridge the racial equality gap in soccer and society – and are a continuation of MLS’ work to bring awareness to the significant contributions of Black Americans.

To commemorate this key marker in U.S. history, MLS and BPC collaborated with world-renowned photographer and founder of Charcoal Pitch F.C, Mel D. Cole, who was tapped as the creative lead for the Juneteenth campaign. Cole selected Black artist Gianni Lee to design the 2023 MLS Juneteenth-inspired, “The Seeds We Plant. The Flowers We Share” collectible jerseys.

The 29 collectible jerseys will be signed by players and auctioned off with funds going to organizations that impact the Black community in each club’s local market. As a new addition a commemorative patch was designed to complement the 29 unique jerseys representing each individual MLS club. Fans can bid on the collectibles at 

In addition to auction jersey’s fans will have the opportunity to purchase patches and numbers on the Black Players For Change website. 

In honor of Juneteenth, select MLS matches will feature The Black National Anthem (“Lift Every Voice and Sing”) beginning Wednesday, June 14 and throughout the weekend’s games on June 17. Through its recent Juneteenth celebrations, Major League Soccer has raised more than $300,000 for local Black impact organizations in MLS cities. The proceeds from this season’s Juneteenth initiatives will benefit organizations that support and uplift Black communities in MLS markets.

For additional auction information, including how to place a bid on the collectible jerseys, visit


About the Blogger - Kiwi the Beauty

Kiwi is the free spirited blogger and content creator of As a digital influencer, she produces creative inspiration around beauty, lifestyle, media and travel leisure. Her life mantra is to make manifesting fun! When she’s not blogging, she is eating trendy hipster food, carrying crystals, making it rain at her local farmer's market and binge brunching. Follow her on her blog and social media at + @kiwithebeauty

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