TEXTURE ON THE RUNWAY ’18 KICKS OFF NEW YORK FASHION WEEK BY RETAIL SPONSOR SALLY BEAUTY Friday 07 September, 2018
More than 800 influencers, media and VIPs filled NYC’s prestigious Gotham Hall to celebrate NaturallyCurly’s signature event Texture on the Runway on Thursday, September 6th during New York’s Spring 2018 Fashion Week. Retailer Sally Beauty returned as the retail sponsor for the innovative runway show that puts textured hair front and center.
This year’s event was also a celebration of NaturallyCurly’s 20th anniversary. The media company has been at the center of a two-decade revolution that transformed the way the world views curls, coils and waves. Since 1998, NaturallyCurly has been the pioneer in empowering, educating and inspiring its community of consumers, influencers, and beauty enthusiasts. By focusing on texture from Day 1, NaturallyCurly has attracted an inclusive community of all ages and ethnicities, men and women, from wavies to super coilies.
Hosted by NaturallyCurly co-founder Michelle Breyer, and recording artist and breakout star of Love & Hip Hop Miami Amara La Negra, seven top texture brands showcased their take on texture down the runway.
Camille Rose
THEME: Carefully sourced ingredients meet exotic recipes. The diverse regions that create the new Around the World collection’s ingredient pallet was the inspiration backdrop to the Camille Rose presentation. The stage was transformed into a dramatic oasis of rich cultural fused interpretations using wardrobe, color design, music and the centerpiece of hair! The audience was invited to take a trip with us to the Amazonian Rainforest, South Pacific and the Middle East via a sensory overload presentation; which borrowed cues from this new exotic collection of conditioning treatments and oils.
Cantu
THEME: The Faces of Cantu: Head Over Heels for Texture. Their theme showcased that love and dedication to the textured hair movement, while putting a spotlight on some of our most dedicated team members from sales, marketing, and even one of our interns.
Carol’s Daughter
THEME: Carol’s Daughter founder Lisa Price always enjoyed spending time with her family. When she was younger, it was time spent bonding with her mother and now, she enjoys that same special bonding with her own children. For Texture on the Runway, we recreated these special moments shared between, mother, and child by using models that are actual family.
Creme of Nature
THEME: At Creme of Nature we are shifting the culture and redefining the future of universal style and texture…with a bold Afrofuturism hijacking of the runway. The “Afro Punk Urban Queen” is fearless in her diverse expression of edgy street fashion, multicultural hairstyling and glow up beauty – which all reflect the glamorous ornamentation of her #BlackGirlMagic that extends to every corner of the globe. This supernatural goddess embodies a generation of boss ladies setting trends all over the world. The Afro Punk Urban Queen has grinded her way from the bottom to the top and from the streets to C-Suites, while empowering her beloved brothers and sisters on the journey. Putting it all together, Creme of Nature brought to life the Afro Punk Urban Queen ethos through beautiful clothing and fabric.
Mielle Organics
THEME: Mielle Organics hit the runway with an edgy presentation that brought the brand to life. Hairstyles and looks were crafted and inspired by the woman warriors of Wakanda.
SheaMoisture
THEME: “Celebrating Our Shine,” showcased the beauty and versatility of textured hair styles created with SheaMoisture’s award-winning legacy collection, Jamaican Black Castor Oil Strengthen & Restore Hair Care. The collection provides treatment and styling solutions with natural, certified organic and fair trade ingredients for all textured types and looks.
The runway presentation featured stunning styles that demonstrate the many dimensions of texture, designed with as much fashion-forward inspiration as any haute couture collection. Models were dressed in looks that brought the warmth and glow of a tropical day.
The Mane Choice
THEME: Texture on the Runway has given so many multicultural brands in this space a platform to showcase textured hair beautifully during Fashion Week. Their goal through this partnership is to continue those efforts by showcasing how our brand is taking strides to empower and offer solutions to all textures.
Supporting sponsors included: As I Am, ORS Curls Unleashed and Reshma Beauty.
After the runway presentations, Amara La Negra performed for the crowed. I really enjoyed this beautiful recap of the Texture on the Runway event. NYFW is amazing, everyone who loves fashion and beauty dreams of being invited to a showcase. One day I will manifest I will actually get an opportunity to attend, but this event just shows how beautiful in harmony hair and fashion goes hand and hand.
Its so beautiful to see women of color shine, display their hair in so many variations in a fashionable way — its definitely meant for this to be apart of one of the largest fashion weeks in the world! I hope you enjoy the visual presentation of Texture on the Runway like I did!
For more information about Texture on the Runway, visit: TextureontheRunway.com. Or
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I loved all of them so much for different reasons. I’m not sure I could pick a favorite. These are why I love fashion week!
Oh wow those are some amazing looking colours and textures going on for Fashion Week! Love how different they all are as well.
I can’t pick a favorite, but I liked them all. Some more so than others; but, they all had a unique sense of style.
I love curly hair and think they all look amazing! I think it’s wonderful that textured and curly hair is owning the spotlight during fashion week.
Wow – those are some really pretty fabrics and outfits. Sounds like it would be an amazing event!
I love all the looks, there’s nothing better than seeing colors and pattern in play with the latest trends. It would have been nice to see this show in person!
Camille Rose and Cantu were my two favorites. I love prints, color and pretty much anything with a high waist.
Don’t make me pic a favorite. I love them all. I could probably only wear one or two- but the models look awesome in ALL!
Wow! These styles are amazing. I love seeing how’s fashion keeps evolving
This would be such an amazing experience. I have a lot of blogging friends that are going to be seeing all the sights this week.
Love the styles both fashion and hair. Great pics, thank you for sharing this great experience.
That Cantu dress is everything.Such color is bold and beutiful
This looks like a great event! I love the idea of bringing natural hair and fashion together on the runway. I liked Carol’s Daughter theme and looks best.
I saw footage of this and kept clapping my hands. All the way here for all this BGM!
I’m feeling that fro and butterflies! It’s cool to see all of the textured hairstyles on the runway.
I absolutely love the butterflies! I’m loving all of it.
I love the pink jumpsuit and butterflies. It was beautiful and elegant. Seeing so many women of color shine in the fashion industry is heart-warming.
What a minute. I didn’t know that hair care lines had fashion shows during fashion week ! Wow and I live in NYC. I must be living under a rock. In any event I loved that blue skirt with the print. Very pretty.