TEXTURE ON THE RUNWAY ’18 KICKS OFF NEW YORK FASHION WEEK BY RETAIL SPONSOR SALLY BEAUTY Friday 07 September, 2018

More than 800 influencers, media and VIPs filled NYC’s prestigious Gotham Hall to celebrate NaturallyCurly’s signature event Texture on the Runway on Thursday, September 6th during New York’s Spring 2018 Fashion Week. Retailer Sally Beauty returned as the retail sponsor for the innovative runway show that puts textured hair front and center.

This year’s event was also a celebration of NaturallyCurly’s 20th anniversary. The media company has been at the center of a two-decade revolution that transformed the way the world views curls, coils and waves. Since 1998, NaturallyCurly has been the pioneer in empowering, educating and inspiring its community of consumers, influencers, and beauty enthusiasts. By focusing on texture from Day 1, NaturallyCurly has attracted an inclusive community of all ages and ethnicities, men and women, from wavies to super coilies.

NEW YORK, NY – SEPTEMBER 06: NaturallyCurly Co-Founder, Michelle Breyer (L) and musician Amara La Negra speak at NaturallyCurly Presents Texture On The Runway powered by Sally Beauty on September 6, 2018 in New York City. (Photo by Monica Schipper/Getty Images for NaturallyCurly)

Hosted by NaturallyCurly co-founder Michelle Breyer, and recording artist and breakout star of Love & Hip Hop Miami Amara La Negra, seven top texture brands showcased their take on texture down the runway.

Camille Rose

NEW YORK, NY – SEPTEMBER 06: A model walks the runway for Camille Rose Naturals at NaturallyCurly Presents Texture On The Runway powered by Sally Beauty on September 6, 2018 in New York City. (Photo by Monica Schipper/Getty Images for NaturallyCurly)

NEW YORK, NY – SEPTEMBER 06: A model walks the runway for Camille Rose Naturals at NaturallyCurly Presents Texture On The Runway powered by Sally Beauty on September 6, 2018 in New York City. (Photo by Monica Schipper/Getty Images for NaturallyCurly)

NEW YORK, NY – SEPTEMBER 06: A model walks the runway for Camille Rose Naturals at NaturallyCurly Presents Texture On The Runway powered by Sally Beauty on September 6, 2018 in New York City. (Photo by Monica Schipper/Getty Images for NaturallyCurly)

THEME: Carefully sourced ingredients meet exotic recipes. The diverse regions that create the new Around the World collection’s ingredient pallet was the inspiration backdrop to the Camille Rose presentation. The stage was transformed into a dramatic oasis of rich cultural fused interpretations using wardrobe, color design, music and the centerpiece of hair! The audience was invited to take a trip with us to the Amazonian Rainforest, South Pacific and the Middle East via a sensory overload presentation; which borrowed cues from this new exotic collection of conditioning treatments and oils.

Cantu

NEW YORK, NY – SEPTEMBER 06: A model walks the runway for Cantu at NaturallyCurly Presents Texture On The Runway powered by Sally Beauty on September 6, 2018 in New York City. (Photo by Monica Schipper/Getty Images for NaturallyCurly)

THEME: The Faces of Cantu: Head Over Heels for Texture. Their theme showcased that love and dedication to the textured hair movement, while putting a spotlight on some of our most dedicated team members from sales, marketing, and even one of our interns.

Carol’s Daughter

NEW YORK, NY – SEPTEMBER 06: Founder of Carol’s Daughter, Lisa Price (L) and her daughter Becca attend NaturallyCurly Presents Texture On The Runway powered by Sally Beauty on September 6, 2018 in New York City. (Photo by Monica Schipper/Getty Images for NaturallyCurly)

NEW YORK, NY – SEPTEMBER 06: A model walks the runway for Carol’s Daughter at NaturallyCurly Presents Texture On The Runway powered by Sally Beauty on September 6, 2018 in New York City. (Photo by Monica Schipper/Getty Images for NaturallyCurly)

THEME: Carol’s Daughter founder Lisa Price always enjoyed spending time with her family. When she was younger, it was time spent bonding with her mother and now, she enjoys that same special bonding with her own children. For Texture on the Runway, we recreated these special moments shared between, mother, and child by using models that are actual family.

Creme of Nature

NEW YORK, NY – SEPTEMBER 06: A model walks the runway for Creme Of Nature at NaturallyCurly Presents Texture On The Runway powered by Sally Beauty on September 6, 2018 in New York City. (Photo by Monica Schipper/Getty Images for NaturallyCurly)

NEW YORK, NY – SEPTEMBER 06: A model walks the runway for Creme Of Nature at NaturallyCurly Presents Texture On The Runway powered by Sally Beauty on September 6, 2018 in New York City. (Photo by Monica Schipper/Getty Images for NaturallyCurly)

THEME: At Creme of Nature we are shifting the culture and redefining the future of universal style and texture…with a bold Afrofuturism hijacking of the runway. The “Afro Punk Urban Queen” is fearless in her diverse expression of edgy street fashion, multicultural hairstyling and glow up beauty – which all reflect the glamorous ornamentation of her #BlackGirlMagic that extends to every corner of the globe. This supernatural goddess embodies a generation of boss ladies setting trends all over the world. The Afro Punk Urban Queen has grinded her way from the bottom to the top and from the streets to C-Suites, while empowering her beloved brothers and sisters on the journey. Putting it all together, Creme of Nature brought to life the Afro Punk Urban Queen ethos through beautiful clothing and fabric.

Mielle Organics

NEW YORK, NY – SEPTEMBER 06: A model walks the runway for Mielle Organics at NaturallyCurly Presents Texture On The Runway powered by Sally Beauty on September 6, 2018 in New York City. (Photo by Monica Schipper/Getty Images for NaturallyCurly)

NEW YORK, NY – SEPTEMBER 06: A model walks the runway for Mielle Organics at NaturallyCurly Presents Texture On The Runway powered by Sally Beauty on September 6, 2018 in New York City. (Photo by Monica Schipper/Getty Images for NaturallyCurly)

NEW YORK, NY – SEPTEMBER 06: A model walks the runway for Mielle Organics at NaturallyCurly Presents Texture On The Runway powered by Sally Beauty on September 6, 2018 in New York City. (Photo by Monica Schipper/Getty Images for NaturallyCurly)

THEME: Mielle Organics hit the runway with an edgy presentation that brought the brand to life. Hairstyles and looks were crafted and inspired by the woman warriors of Wakanda.

SheaMoisture

NEW YORK, NY – SEPTEMBER 06: A model walks the runway for SheaMoisture at NaturallyCurly Presents Texture On The Runway powered by Sally Beauty on September 6, 2018 in New York City. (Photo by Monica Schipper/Getty Images for NaturallyCurly)

NEW YORK, NY – SEPTEMBER 06: A model walks the runway for SheaMoisture at NaturallyCurly Presents Texture On The Runway powered by Sally Beauty on September 6, 2018 in New York City. (Photo by Monica Schipper/Getty Images for NaturallyCurly)

NEW YORK, NY – SEPTEMBER 06: A model walks the runway for SheaMoisture at NaturallyCurly Presents Texture On The Runway powered by Sally Beauty on September 6, 2018 in New York City. (Photo by Monica Schipper/Getty Images for NaturallyCurly)

THEME: “Celebrating Our Shine,” showcased the beauty and versatility of textured hair styles created with SheaMoisture’s award-winning legacy collection, Jamaican Black Castor Oil Strengthen & Restore Hair Care. The collection provides treatment and styling solutions with natural, certified organic and fair trade ingredients for all textured types and looks.
The runway presentation featured stunning styles that demonstrate the many dimensions of texture, designed with as much fashion-forward inspiration as any haute couture collection. Models were dressed in looks that brought the warmth and glow of a tropical day.

The Mane Choice

NEW YORK, NY – SEPTEMBER 06: A model walks the runway for The Mane Choice at NaturallyCurly Presents Texture On The Runway powered by Sally Beauty on September 6, 2018 in New York City. (Photo by Monica Schipper/Getty Images for NaturallyCurly)

NEW YORK, NY – SEPTEMBER 06: A model walks the runway for The Mane Choice at NaturallyCurly Presents Texture On The Runway powered by Sally Beauty on September 6, 2018 in New York City. (Photo by Monica Schipper/Getty Images for NaturallyCurly)

NEW YORK, NY – SEPTEMBER 06: A model walks the runway for The Mane Choice at NaturallyCurly Presents Texture On The Runway powered by Sally Beauty on September 6, 2018 in New York City. (Photo by Monica Schipper/Getty Images for NaturallyCurly)

THEME: Texture on the Runway has given so many multicultural brands in this space a platform to showcase textured hair beautifully during Fashion Week. Their goal through this partnership is to continue those efforts by showcasing how our brand is taking strides to empower and offer solutions to all textures.

Supporting sponsors included: As I Am, ORS Curls Unleashed and Reshma Beauty.

NEW YORK, NY – SEPTEMBER 06: Musician Amara La Negra attends NaturallyCurly Presents Texture On The Runway powered by Sally Beauty on September 6, 2018 in New York City. (Photo by Monica Schipper/Getty Images for NaturallyCurly)

After the runway presentations, Amara La Negra performed for the crowed. I really enjoyed this beautiful recap of the Texture on the Runway event. NYFW is amazing, everyone who loves fashion and beauty dreams of being invited to a showcase. One day I will manifest I will actually get an opportunity to attend, but this event just shows how beautiful in harmony hair and fashion goes hand and hand.

Its so beautiful to see women of color shine, display their hair in so many variations in a fashionable way — its definitely meant for this to be apart of one of the largest fashion weeks in the world! I hope you enjoy the visual presentation of Texture on the Runway like I did!

For more information about Texture on the Runway, visit: TextureontheRunway.com. Or
follow @NaturallyCurly on Instagram, Facebook, Twitter or YouTube.

Which one was your favorite look?

About the Blogger - Kiwi the Beauty


I am a not so typical, unstereotypical 20something year old lady who is trying to make my mark on this planet. This blog has many aspect through my visual perspective through photos, words & wittiness. I am highly creative, I love to socialize, and also a social media butterfly. I don’t follow trends, I create them.


18 Comments


Trackbacks and Pingbacks

Leave a Comment


Leave a Reply

Your email address will not be published. Required fields are marked *