Crown Royal Salutes Our Troops with Crowning Courage 3rd Year with the Atlanta Hawks! #CrowningCourage Monday 18 March, 2019

ATLANTA – For a third consecutive season, the Atlanta Hawks Basketball Club and Crown Royal joined together to honor more than 100 active and retired military personnel and their guests at the club’s ‘Crowning Courage’ event held on Sunday, Mar. 10. As an expression of gratitude for their service, Hawks’ Season Ticket Members generously donated their courtside seats to veterans and a guest to enjoy the club’s game against the New Orleans Pelicans.

“The Atlanta Hawks, the NBA and Crown Royal are forever grateful to the real heroes of this country,” said Hawks’ CEO Steve Koonin. “This yearly event is just one of the ways we say ‘thank you’ for the sacrifices that both these courageous men and women and their families have made.”

At a private pregame reception held at the arena, troops, their guests, and season ticket members were greeted by Atlanta Hawks Owner Jami Gertz just before a special Toast to Generosity with Stephen Wilson, Director of Whisky Engagement for Crown Royal. Sgt. Eric Morante, United States Marine Corps, also delivered a special keynote focused around his commitment to the sport of boxing.

“There is no greater act of generosity than serving your country,” said Wilson. “Crown Royal has had a long-standing tradition of supporting our brave military men and women. From The Crown Royal Purple Bag Project in partnership with Packages From Home, to our Wall of Gratitude at the Indianapolis Motor Speedway, it has always been imperative for us to find impactful ways to say, ‘thank you for your service.’ Crowning Courage is about raising a glass to celebrate our heroes and all that they’ve done to protect our freedom.”

In the arena, fans of legal drinking age stopped by The Crown Royal Purple Bag Project Bag to pack bags with essentials to be sent to service men and women overseas, in partnership with Packages From Home.

At halftime, veterans were recognized at center court.

Throughout the day, fans posted to social media using the hashtag #CrowningCourage to thank veterans in their lives. These posts were then showcased inside the arena as a digital wall of gratitude.

It was really nice that I celebrated #CrowningCourage with the Crown Royal brand for the 3rd year. Its great to know that Crown Royal is a ethical brand that does something so special to honor our troops in such a great way. Vet sometimes do not get the recognition they deserve and what an great deed Crown Royal coordinates annually for them. It is wonderful to see these act of kindly, while also enjoying a Hawks Game with them. It was truly a “Royal” time!

About the Blogger - Kiwi the Beauty


I am a not so typical, unstereotypical 20something year old lady who is trying to make my mark on this planet. This blog has many aspect through my visual perspective through photos, words & wittiness. I am highly creative, I love to socialize, and also a social media butterfly. I don’t follow trends, I create them.

59 Comments


Trackbacks and Pingbacks

Leave a Comment


Leave a Reply

Your email address will not be published. Required fields are marked *