
Crown Royal Salutes Our Troops with Crowning Courage 3rd Year with the Atlanta Hawks! #CrowningCourage Monday 18 March, 2019

ATLANTA – For a third consecutive season, the Atlanta Hawks Basketball Club and Crown Royal joined together to honor more than 100 active and retired military personnel and their guests at the club’s ‘Crowning Courage’ event held on Sunday, Mar. 10. As an expression of gratitude for their service, Hawks’ Season Ticket Members generously donated their courtside seats to veterans and a guest to enjoy the club’s game against the New Orleans Pelicans.
“The Atlanta Hawks, the NBA and Crown Royal are forever grateful to the real heroes of this country,” said Hawks’ CEO Steve Koonin. “This yearly event is just one of the ways we say ‘thank you’ for the sacrifices that both these courageous men and women and their families have made.”
At a private pregame reception held at the arena, troops, their guests, and season ticket members were greeted by Atlanta Hawks Owner Jami Gertz just before a special Toast to Generosity with Stephen Wilson, Director of Whisky Engagement for Crown Royal. Sgt. Eric Morante, United States Marine Corps, also delivered a special keynote focused around his commitment to the sport of boxing.
“There is no greater act of generosity than serving your country,” said Wilson. “Crown Royal has had a long-standing tradition of supporting our brave military men and women. From The Crown Royal Purple Bag Project in partnership with Packages From Home, to our Wall of Gratitude at the Indianapolis Motor Speedway, it has always been imperative for us to find impactful ways to say, ‘thank you for your service.’ Crowning Courage is about raising a glass to celebrate our heroes and all that they’ve done to protect our freedom.”
In the arena, fans of legal drinking age stopped by The Crown Royal Purple Bag Project Bag to pack bags with essentials to be sent to service men and women overseas, in partnership with Packages From Home.
At halftime, veterans were recognized at center court.
Throughout the day, fans posted to social media using the hashtag #CrowningCourage to thank veterans in their lives. These posts were then showcased inside the arena as a digital wall of gratitude.
It was really nice that I celebrated #CrowningCourage with the Crown Royal brand for the 3rd year. Its great to know that Crown Royal is a ethical brand that does something so special to honor our troops in such a great way. Vet sometimes do not get the recognition they deserve and what an great deed Crown Royal coordinates annually for them. It is wonderful to see these act of kindly, while also enjoying a Hawks Game with them. It was truly a “Royal” time!
This is indeed a nice gesture towards the military. The name is also a nice crowningcourage. Great that you got to visit it 3rd time in a row.
Hey,
Nice Photos Wish I could attend “Crown Royal” #CrowningCourage also, Like the pic when you holding a crown, so Royalty 😀
That’s so bad ass of them! I know that Troops had a awesome time!
The crown looks so great and it’s so amazing to visit here. Thanks for sharing your experiences.
Wish I could attend “Crown Royal”, love the pictures specially when you holding a crown. Nice Photos.
Well congrats to the team! The party seems nice. Not an alcohol person though. Hehe
It’s great that there are various projects that support the military.
What a great time you had. I really like that they contributed to our troops overseas. I love when companies give back like that.
That’s so nice of Crown Royal to gove back to the community by hosting an event like this. 🙂
Crown Royal is one of my husband’s fave brand of whisky because it’s what friends from abroad often give to him as a gift. 😛
Every act of generosity for our servicemen, whether it be big or small, is such a heart-warming gesture to show our appreciation for their sacrifice. To have the freedom we enjoy today is because of them. Thank you Crown Royal for organizing an event like this.
Such an amazing experience, I loved the photo of you holding the crown!
woooow what an amazing event to be at!
No better people to be commended then the miitary personel. Such a fun picture with the crown.
Cool pictures and this looks like it was a really fun event!
Such an wonderful experience and I love your photos <3
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It sounds like a really special occasion to be involved in and great to be able to do your bit. Looks like a great venue too!
It’s so nice when companies give back. I love that! Glad you had a good time!
I’m glad you had a great time.Also congrats on year 3 and an early ‘ Kanpai ’ to year 4
What a great initiative! So happy to see that Crown Royal does this, every company in America needs to chip in for our troops!
That looks like a great event to be part of and I’m so envious! Looks like you had loads of fun!
Wish I could have the privilege to attend.Such lovely & lively colors.
I’m not a drinker, but this is one of my husband’s favorites. It looks like a great event.
What a great event organized to honor the real heroes of the country. Our troops are our strength.
I love crown royal! Totally one of my favs.
Such a great way to pay tribute to our troops! Really amazing event!
What a great idea, “Crowning courage”! Glad you got to enjoy it.
What an awesome event! I can get behind any brands that honor our military! Good for Crown!
I love their slogan, “Crowing Courage.” I bet our military personnel felt truly honored by them; this sounds like such a special event for everyone!
What a fantastic event…looks like you had such a great time!
this looks like such a blast! Go Crown royal for throwing a great party!
Looks like I will be picking up some Crown when I go to the store later today! Love companies that support our military!
Seems like a fun experience! I should chdck this out soon! Crown seems like a brand that I like.
What a wonderful way to bless our military! This makes me want to support Crown even more than I already do!
This looks like such a fun event! How fun that you got to celebrate too!
How lovely, so glad you had great time x
This looks like it would be such a great time. I have never been to a game or anything like this before.
Love seeing brands give back. I hope this partnership between Crown Royal and the Hawks continues for years to come.
It is great to hear that they are so supportive! And delicious… yup… delicious
it looks like a big time event. glad that you had a lot of fun babe.
What a great experience! That crown looks AMAZING.
This sounds like such an awesome experience! I would love to go to an event like this.
It looks like such a great event. So good to celebrate the military in such a way and for doing everything they do for us. Great you could be a part.
Looks like a memorable event for many people. Your pictures are amazing. It warms my heart to see occasions like this.
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This looks like a fun event. I have heard about this and I was invited. Sad that I wasn’t able to come.
Such a fun and the great experience you had. The crown looks really pretty. It was a great way to celebrate especially for the military.
I love that you got to experience this opportunity. So excited for you!
This is such a thoughtful initiative of a brand to salute the troops. Loved the pictures.
What a lovely way to celebrate your heroes! Sounds like a great event!
Wow, this sounds like such a special night! I am so happy that they give back to our troops!
Now this is my kinda party! I love that big crown on display! Looks like a great time with great drinks
Any gesture to honor our military service members is a wonderful thing.To honor active and retired military personnel and their guests at the club’s ‘Crowning Courage’ must have been highly appreciated. The nation backs Crown Royal in their expression of gratitude for our service men and women’s nobility of service.
What a wonderful way to bless our military. Looks like it was a fun time.
Looks like you enjoyed a fabulous evening – I want that crown
Haven’t seen this personally with my own eyes, butI’d love to have a visit of the place hopefully when I get to travel! Crown Royal has some good mission with our brave men and women, and I love that some institutions are doing the same… supporting those who have been always there for the people and for the country.
The party seems nice. I would love to go to an event like this. Well congrats to the team!