{Event Recap} Spanx has STAR POWER at Macys Thursday 26 September, 2013


Star Power by Spanx, a new collection of inspired designs by the popular body shaper brand, had a mega event Macy’s Lenox Square in Atlanta,GA. Spanx new star-studded lineup introduced garments of hosiery, shapers, apparel, bras and loungewear.

The Spanx brand now houses more than 200 products ranging from slimming apparel and swimsuits, to bras, activewear and men’s undershirts.  Attendees enjoyed the festivities by get Insta-glammed by The Star Power Style team, participate in Shaping Spree giveaways and snag Star Power Swag Bags while getting a first look at the star-studded collection.

 “Spanx made shaping famous by improving celebrity rear views on the red carpet,” said Spanx Founder  Sara Blakely.

“Now with Star Power, every woman can look and feel like a star!”

To introduce the new “Star Power” line, the event showcased a fun-filled event where hundreds of Atlanta consumers enjoyed a colorful fashion show, treats, giveaways and appearance by Miss Spanx herself, Sara Blakely.

Not sure if you know the backstory of Spanx, but founder Sara Blakely was once  getting ready for a party when she realized she didn’t have the right undergarment to provide a blemish-free look under white pants. Armed with scissors and sheer genius, she cut the feet off her control top pantyhose and the rest was history.

The Spanx company and brand are now valued at more than $1 billion owned 100% by Blakely. Now that’s Star Power indeed!

I had the pleasure to meet Sara Blakely myself…
and I even took her 1st selfie!

{I asked her to take a selfie and she said “what’s a selfie?”}

The wiggy fashion showcase!

I actually won some Spanx!
Not one, but TWO new Star Power Spanx garments. I know I’m a bit slim, but Skinny Girls can rock Spanx too! {hello I bloat too}

I won these two items

Power Play Mid-Thighs + Center-Stage Shorty Shaping Tights

Sara Blakely Wigging out a little bit!
I will admit I have never worn Spanx in my life. I am very excited to try my new products because yes, even a slim woman like myself needs a little tummy smoothing out ever now and then. I had a great time at this event and stay tuned for my product review of the merchandise.
Spanx new Star Power collection garments range from $22 to $138 and will be available at Spanx.comMacys.comand in select Macy’s department stores that debuted nationwide in August.

I had a great time. THANKS SPANX!

Love Social Media-lite,


About the Blogger - Kiwi the Beauty

Kiwi is the free spirited blogger and content creator of KiwiTheBeauty.com. As a digital influencer, she produces creative inspiration around beauty, lifestyle, media and travel leisure. Her life mantra is to make manifesting fun! When she’s not blogging, she is eating trendy hipster food, carrying crystals, making it rain at her local farmer's market and binge brunching. Follow her on her blog and social media at kiwithebeauty.com + @kiwithebeauty

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