Macys Introduces Rachel Roy Collection NYC Graffiti Style Wednesday 16 November, 2016

Macys had an awesome fashion event this weekend introducing the new Rachel Roy Collection. Although Rachel Roy has been linked to Beyonce’s Lemonade song allegedly this year, she is known for her fashion styling and her self-named collections. Her newest collection is inspired by the 80s hip hop era of Graffiti art. To showcase the fashion, I thought it was going to be a fashion show within Macy’s — but I was wrong. They did something more creative and artsy to bring the collection to life.

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Crafty Graffiti inspired snacks

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SEN ONE is NYC most legendary graffiti artist from the 80s

To go with the NYC graffiti theme, myself and the Macy’s attendees were introduced to SEN ONE, a famous NYC hiphop graffiti artist who were one of the leader of this art form. He brought NYC to ATL with his art and all of the attendees got an interactive graffiti lesson using fabric paint paints to use on pouches. We made our own DIY graffiti fashion pouches!

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SEN ONE was kind enough to give everyone there own personal lesson on how to write their name in graffiti style to create their own unique pouches. He was excellent with teaching everyone details on how to write our name in the graffiti style and gave us other artsy tips to spruce the bag and learn graffiti techniques in other ways. Below are photos of myself and the attendees DIY-ing our bags.

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Everyone made so many cute unique pouches and I was proud of my own creations. While we were all enjoying our hip hop grafitti art lessons, there were models walking around us showcasing the Rachel Roy Collection. Check them out below.

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Overall Macy’s did a great job with this in-store event to display the collection. I am happy this was an out-of-the-box approach to display fashion and get into the art. Hip Hop Graffiti has been around since the early 80s, seems like a lost art but doing the DIY pouches gave me and the attendees a newfound love for the, I see why Rachel Roy made a collection to honor the art of the style that inspired the hip hop movement in NYC 30+ years ago. When fashion imitates art. Love the concept.

Learn more about the new Rachel Roy Collection at Macys stores Nationwide and online at Macys.com #MacysFashion

Do You Appreciate Graffiti Art?

About the Blogger - Kiwi the Beauty


Kiwi is the free spirited blogger and content creator of KiwiTheBeauty.com. As a digital influencer, she produces creative inspiration around beauty, lifestyle, media and travel leisure. Her life mantra is to make manifesting fun! When she’s not blogging, she is eating trendy hipster food, carrying crystals, making it rain at her local farmer's market and binge brunching. Follow her on her blog and social media at kiwithebeauty.com + @kiwithebeauty


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