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Comcast’s Central Division headquarters recently organized “Champions of Change: A Salute to Atlanta Black Media,” an impactful gathering aimed at celebrating the city’s premier storytellers and fostering broader connections beyond its core internet service offerings.

Comcast extended invitations to, and celebrated with, Black content creators, social media influencers, and media outlets, including The Atlanta Journal-Constitution, Atlanta Daily World, V103, Hot 107.9, Fox 5 Atlanta, Rolling Out, and even this platform  KiwiTheBeauty.com among many other notable local figures. It was a significant gesture for the brand to spotlight the Black storytellers of the city, acknowledging their vital role in driving content and media within the city. This recognition was not only well-deserved but also highlighted the essential contributions these creators make to the cultural and media landscape in Atlanta and beyond.

At the event, conversations were sparked by predictions from The Urban League of Greater Atlanta’s “State of Black Georgia” report, which estimates that by 2030, minorities will make up more than half of Georgia’s population. This projection set the stage for meaningful discussions about the importance of amplifying diverse stories and the crucial role that internet access plays in enabling multicultural communities to access, create, and incorporate these stories into their everyday lives.

A focal point of conversation was Comcast’s Project UP initiative, which pledges $1 billion towards promoting digital equity, aiming to bridge internet access gaps for both large and small communities throughout metro Atlanta. This initiative aligns with Comcast’s efforts to narrow the digital divide by collaborating with reputable community organizations to provide free digital access, online learning materials, laptop donations, grants, and other forms of support.

Comcast’s Commitment to Atlanta
Over the past three years, Comcast has funneled $2.8 billion into Georgia through investments and philanthropy. This includes a $1 million partnership with the Russell Innovation Center for Entrepreneurs this year to aid the growth and development of Black entrepreneurs. Additionally, Comcast pledged $5 million to CodePath over three years to establish a career center focused on delivering personalized coaching, mentorship, and fostering a diverse tech workforce through IT courses and supportive services.

At the center of Comcast Central Division’s leadership, individuals such as Division President Christine Whitaker, Senior Vice President of Communications Sophia Marshall, Senior Vice President of Sales and Marketing Toni Murphy, Director of Community Investments Amy Wright, and Vice President of Network Operations Coleman Oglesbee were present.

The Champions of Change: A Salute to Atlanta Black Media shared information about the following products and initiatives:

• Xumo Stream Box – a 4K streaming device, offered to Xfinity Internet customers at no additional monthly cost, that brings together the best of live TV and streaming into one simple, intuitive experience.
• Project UP – Comcast’s $1 billion commitment to advance digital equity and help build a future of unlimited possibilities.
• Xfinity Mobile – Xfinity Mobile is a powerful nationwide network with 5G & millions of secure WiFi Hotspots.

In addition to Champions of Change, read about our Changemakers event in Atlanta to learn more about the future of tech and entertainment in the city.