Bronner Bros 2014 #BeHappyHair Blogger Recap Day 1 + 2 | #FordFusionFun Friday 08 August, 2014

I had an amazing Bronner Bros weekend as an official blogger. This was the first time they really incorporated bloggers into the festivities into the summer series #BBHappyHair.  Bronner Bros (BB), a leading global hair and skincare company and host the largest cosmetology trade event of its kind bi-annually to the Georgia World Congress Center. It was 3 days of actions and hair, fashion, creativity and social media engagement. I think I was excellent Bronner Bros really included the bloggers this go round and happy big companies are starting to understand the value of bloggers and how we can enhance an event with enthusiasm. We are the walking social media promotion and well drove lots of engagement, excitement and of course happy hair throughout the weekend.

WHAT IS HAPPY HAIR
Happy Hair means inner beauty expressed outwardly through your hair.
Our Happy Hair philosophy is the current theme for the Bronner Bros. Hair
Show. This fresh new campaign is our way of inviting others express how
their happiness is reflected through their hair.

Day1


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photo credit: Robin Lori Photography

I was driving the Ford Fusion during the event of activities, so majority of my blog posting will focus on Ford activities at the Bronner Bros #BBHappyHair showcase for days 1 and 2. Ford  has extended its agreement as “Presenting Sponsor” and eleven-year partnership with Bronner Bros so its only fitting I incorporate thing into my blog while I had some #FordFusionFun. 

The Ford are stood front-and-center of all the (BB) action and really stood out amongst the venue. Throughout the show, interactive activities will take place at the Ford display including giveaways and surprise celebrity appearances. In addition, Ford will explore the buzz and business of natural hair as part of a panel discussion on the topic.

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photo credit: Robin Lori Photography

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photo credit: Robin Lori Photography

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The Ford Social Lounge area was a blogger favorite because of all the activities. The area was lit up like a relaxing lounge with plush seating and a great ambiance. There was a very innovative concept of using the hashtags #FordUp + #HappyHair and there was an ipad area where you can review your pictures and see it on the big screen that generated from Instagram. Bloggers love Instagram and hashtags! There also was another innovative concept of music where there was a jukebox and Pandora was set-up to choose your own station, and the attendee could listen to their choice of sounds in the lounge. Ford definitely stayed true to the lounge theme,

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Photo Credit Courtsey of 135th Agency

Celebrity apperances from R&B Divas Atlanta reality stars Syleena Johnson and Kameelah Williams at the Ford Up Lounge.

Day 2


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The next day was interesting. Ford had a special set up to test drive the new Ford vehicles. The Ford ‘Ride & Drive’ area gave attendee the experience to drive their choice of a car and text drive it in the area. This was fun for me so I had to do the test drive, and I chose another Ford Fusion (Titanium) so it was an easy transition for me. In the above photo I am pictured with Britney, who did my videography of my experience (video below) and Adam the funny Ford Ambassador who directed me and provided insight on driving the Ford Fusion Titanium. Since I have been driving a 2014 already all week, I was well equipt and comfortable driving the Titanium version and it was a smooth ride. Check the video below if you really want to see me in action!

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Photo Credit by bknightwriter.tumblr.com

Latavia Roberson (R&B Divas Atlanta) also test drove a Ford vehicle.


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The finale of the Ford Fusion Fun for the Bronner Bros #BBHappyHair experience was the fashion show. The fashion show was of course presented by Ford and it was a tantalizing visual to end out the night. Lots of great runway pieces, the children models showed out, and my favorite was the breakout dance crew that deserved a standing ovation. Celebrity appearances and speeches were presented by Angie Stone (R&B Divas ATL) and Porsha Williams (Real Housewives of Atlanta).

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Photo Credit by bknightwriter.tumblr.com

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Photo credit by bknightwriter.tumblr.com

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Photo Credit by allthingsbee.com

The absolute best part about the #BBHappyHair experience for me personally was being amongst the other bloggers and building a comradery with this ladies. We all worked so hard during the weekend, but we always have a great time and there is power in numbers. Bloggers are starting to be powerhouses in media and we are all supportive of one another and we always try to make each experience an exciting one. I knew most of these blogger already, but also got to get to know some new ones and make a friendships and bonds. This is what happy hair really means to me, happy hair surrounded by happy people and friends!

Video Footage of Events

My two day documentation of blogging and driving in the Ford Fusion. If you ever want to see me in action behind the actual blog on how I put this all together, this footage gives you a glipse. Lots of happy hair, happy people and happy car! Check it out and let me know what you think!


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As you can see we made history with our super blogging interaction over the weekend for the most blogger participation ever. I am honored to be apart of it and next time around bigger and better! I enjoyed myself, I hope the pictures and video showcased the high energy and fun and inspire you to attend the next Bronner Bros showcase in Atlanta.


What did you think about the #BBHappyHair Experience?



Love Social Media-lite,

kiwisignature

About the Blogger - Kiwi the Beauty


Kiwi is the free spirited blogger and content creator of KiwiTheBeauty.com. As a digital influencer, she produces creative inspiration around beauty, lifestyle, media and travel leisure. Her life mantra is to make manifesting fun! When she’s not blogging, she is eating trendy hipster food, carrying crystals, making it rain at her local farmer's market and binge brunching. Follow her on her blog and social media at kiwithebeauty.com + @kiwithebeauty


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