Bronner Bros 2014 #BeHappyHair Blogger Recap Day 1 + 2 | #FordFusionFun Friday 08 August, 2014
I had an amazing Bronner Bros weekend as an official blogger. This was the first time they really incorporated bloggers into the festivities into the summer series #BBHappyHair. Bronner Bros (BB), a leading global hair and skincare company and host the largest cosmetology trade event of its kind bi-annually to the Georgia World Congress Center. It was 3 days of actions and hair, fashion, creativity and social media engagement. I think I was excellent Bronner Bros really included the bloggers this go round and happy big companies are starting to understand the value of bloggers and how we can enhance an event with enthusiasm. We are the walking social media promotion and well drove lots of engagement, excitement and of course happy hair throughout the weekend.
WHAT IS HAPPY HAIR
Happy Hair means inner beauty expressed outwardly through your hair.
Our Happy Hair philosophy is the current theme for the Bronner Bros. Hair
Show. This fresh new campaign is our way of inviting others express how
their happiness is reflected through their hair.
Day1
I was driving the Ford Fusion during the event of activities, so majority of my blog posting will focus on Ford activities at the Bronner Bros #BBHappyHair showcase for days 1 and 2. Ford has extended its agreement as “Presenting Sponsor” and eleven-year partnership with Bronner Bros so its only fitting I incorporate thing into my blog while I had some #FordFusionFun.
The Ford are stood front-and-center of all the (BB) action and really stood out amongst the venue. Throughout the show, interactive activities will take place at the Ford display including giveaways and surprise celebrity appearances. In addition, Ford will explore the buzz and business of natural hair as part of a panel discussion on the topic.
The Ford Social Lounge area was a blogger favorite because of all the activities. The area was lit up like a relaxing lounge with plush seating and a great ambiance. There was a very innovative concept of using the hashtags #FordUp + #HappyHair and there was an ipad area where you can review your pictures and see it on the big screen that generated from Instagram. Bloggers love Instagram and hashtags! There also was another innovative concept of music where there was a jukebox and Pandora was set-up to choose your own station, and the attendee could listen to their choice of sounds in the lounge. Ford definitely stayed true to the lounge theme,
Celebrity apperances from R&B Divas Atlanta reality stars Syleena Johnson and Kameelah Williams at the Ford Up Lounge.
Day 2
The next day was interesting. Ford had a special set up to test drive the new Ford vehicles. The Ford ‘Ride & Drive’ area gave attendee the experience to drive their choice of a car and text drive it in the area. This was fun for me so I had to do the test drive, and I chose another Ford Fusion (Titanium) so it was an easy transition for me. In the above photo I am pictured with Britney, who did my videography of my experience (video below) and Adam the funny Ford Ambassador who directed me and provided insight on driving the Ford Fusion Titanium. Since I have been driving a 2014 already all week, I was well equipt and comfortable driving the Titanium version and it was a smooth ride. Check the video below if you really want to see me in action!
Latavia Roberson (R&B Divas Atlanta) also test drove a Ford vehicle.
The finale of the Ford Fusion Fun for the Bronner Bros #BBHappyHair experience was the fashion show. The fashion show was of course presented by Ford and it was a tantalizing visual to end out the night. Lots of great runway pieces, the children models showed out, and my favorite was the breakout dance crew that deserved a standing ovation. Celebrity appearances and speeches were presented by Angie Stone (R&B Divas ATL) and Porsha Williams (Real Housewives of Atlanta).
The absolute best part about the #BBHappyHair experience for me personally was being amongst the other bloggers and building a comradery with this ladies. We all worked so hard during the weekend, but we always have a great time and there is power in numbers. Bloggers are starting to be powerhouses in media and we are all supportive of one another and we always try to make each experience an exciting one. I knew most of these blogger already, but also got to get to know some new ones and make a friendships and bonds. This is what happy hair really means to me, happy hair surrounded by happy people and friends!
Video Footage of Events
My two day documentation of blogging and driving in the Ford Fusion. If you ever want to see me in action behind the actual blog on how I put this all together, this footage gives you a glipse. Lots of happy hair, happy people and happy car! Check it out and let me know what you think!
As you can see we made history with our super blogging interaction over the weekend for the most blogger participation ever. I am honored to be apart of it and next time around bigger and better! I enjoyed myself, I hope the pictures and video showcased the high energy and fun and inspire you to attend the next Bronner Bros showcase in Atlanta.
What did you think about the #BBHappyHair Experience?
Love Social Media-lite,
I love when brands start to notice a bloggers value! So many awesome connections are made between brand and blogger and being one of the first few to work on a project can really set the bar for future campaigns and bloggers out there.
It looks like the event was definitely a success and you and your amazing hair for in perfectly! 🙂
It looks like you had a great time. I love it when brands step up to the social media plate with bloggers. I especially love it when they really research bloggers and choose them based on who fits the brand, and not who has the highest numbers.
On another note, I have super curly hair, and I have always hated it. I think I need to consider the idea of #happyhair as well. 🙂
This looks like such a great time! I love blogger events – getting to know and just enjoy fellow bloggers from my own town is the absolute best!
Looks like you had a great time- thanks for sharing your trip!
I love blogger events and this weekend with Bronner Bros and Ford look like way too much fun! I love that brands are recognizing bloggers and their worth!
WOW! This looks like such a fun time! I bet you really enjoyed yourself. Getting to meet up with bloggers is SO much fun! I’ve loved every single event I’ve been to.
That looks like a real fantastic time. Looks like a lot going on.
You always looks so cute and seem to have the best times. I love the group photo, everyone is so beautiful!
I love your skirt! Seems like an awesome event!
you get to attend some of the best events! Looking great in all those pictures!
I love all the pictures! Looks like you had a great time! I would love to do something like that!
This looked like such a fun event! You all definitely have beautiful hair!
Bloggers get invited to some of the coolest events ever…one day I hope to have an opportunity like that. 🙂 Looks like you had an awesome time!
This does all sound amazing. The social lounge, the dancing…I bet it was hard to leave when it was time to go home. 🙂
Looks like Ford really went all out! What a cool event!
Darn, you were at yet another fun get together! Love these pictures you have in your post!
Wow, what a great Ford event! The fusion is definitely one of the cars I’m looking to buy!
I love blogger events like this. It looks like you had a blast! I am heading to Asheville this weekend for a food blogger conference and hope I have as much fun as you did.
Looks like fun events you attended! Love all your hair styles too! 😀
This looks like such a fun blogger event. I loved all the pictures you shared.
You all have such beautiful hair! Looks like you guys had a blast!
Everyone looks like they had a great time. So fun to go to events like that.
I LOVE your pink dress! What a fun event. 🙂
I love Ford. It looks like you had a nice time.
Looks like this was a lot of fun. I love how companies are noticing that bloggers are working hard,and are beneficial to them!
It looks like you had a lot of fun at this event! I hope one day that I get invited to some of these events too.
what a fun event. I’d love to test out the ford fusion it looks amazing!
Love your pictures girl! Sounds like you had a great time.