:: Now Open:: Sephora Ponce City Market + Experience the No Makeup MAKEUP Look Tuesday 31 May, 2016

Sephora is literally a playground for makeup and a new location has opened up in the perfect hotspot of Atlanta’s new shopping experience of Ponce City Market (PCM). Ponce City Market is still a new area for locals to shop and explore, and I was excited that the Sephora brand made a hhome in this new hipster area. I am even more excited because this is the Sephora that will be the closest to my house, so happy I was extended an invite to do a preview tour before the grand opening.

sephora-ponce-city-market-atlanta-beauty-blogger-event-2 The new 4,064 square foot, free-standing SEPHORA store at Ponce City Market is a virtual paradise of endless beauty options with over 13,000 products from more than 200 brands, including SEPHORA’s own collection of makeup, skincare, tools and accessories, SEPHORA COLLECTION.


Me with some of my favorite blogger buds at the preview event at Ponce City Market Sephora.

As bloggers we got a chance to demo the  “No-Makeup Makeup” Beauty Class with a Sephora PRO, access to the exclusive technology like Color IQ for Lip and Concealer plus, private shopping and store tour!

The demo featured a master cosmologist to show us how to achieve a very easy no make-up Makeup look that is great for everyday wear. Yes No Makeup Makeup is a thing, which give you a light coverage of makeup that saves times and of course give you the natural beauty look.


Applying lip stain instead of a lipstick for a natural lip hue


Apply BBCream instead of a heavy foundation for light facial coverage


Apply a cheek stain for a more natural blush


Finished Look – definitely looks like she has on no makeup but still looks great


SEPHORA + PANTONE COLOR IQ, the most advanced foundation matching solution available in North American beauty retail. Using Pantone’s color capture and measuring technology, SEPHORA + PANTONE COLOR IQ is the first and only beauty system to scan the surface of the skin, assign an official PANTONE® SkinTone™ number, and match a scientifically precise foundation shade from Sephora’s thousands of foundations, brands and formulas. It now has two new features within Color IQ service which includes lip and concealer color matching for every skin tone.


My perfect color IQ: 4Y04



Now it was our turn to demo the No Makeup Makeup look on ourselves. They set us up in the beauty area, layed out our beauty tools and products and we all got to play in the makeup! You guys know I dont wear a heap of make-up, but this was definitely different. I even took off my bold red lips to do this. Check out how I did my own no makeup Makeup look.


Before I play in Sephora makeup


Applying the Color IQ BBCream and concealer I was matched with


Added a lip stain


Adding a cheek tint


My finished NO Makeup LOOK


ATL bloggers after the No Makeup MAKEUP look

What to expect at the SEPHORA Ponce City Market:

o    Enjoy a complimentary Mini Makeover at the SEPHORA Beauty Studio, the place for one-on-one beauty sessions with our experts

  • Mini Makeover services include: Smoky Eye, Contour, Polished Brows, Everyday Eye, Essential Eyeliner, Flawless Foundation, Correct + Conceal, Blush + Bronze, Perfect Lips and False Lash Application.

o    Test our IQ Services in Skincare, Color and Fragrance

  • With the help of our experts, find your scientifically precise foundation and concealer match and best paired lip colors for your skin tone, using the SEPHORA + PANTONE COLOR IQ
  • Find your new signature scent with our intelligent Fragrance IQ technology, offering the most personalized recommendations based on your scent preferences
  • Let one of our skincare experts guide you through the Skincare IQ quiz for your custom skincare picks and recommendations

o    With a Custom Makeover, get the look you want, for every day or a special event, custom-created in a private 60-minute makeup session with an expert artist. Plus, get tips and techniques to recreate it on your own. Minimum $50 purchase required.

o    Master a new look and the latest beauty trends with Sephora Beauty Classes! A safe place to learn and play, it’s where you can get really creative with beauty. To learn more about our newest class, No-Makeup Makeup and other classes offered, go to Sephora.com/class.


Sephora Goodies

They gave us some great goodies and even a giftcard to do a little in house shopping! I bought two Tarte lip colors (one of my favorite brands). If you are a girly girl like me and love playing with new beauty products and learning new trends, Sephora is the playland for it. If you are in Atlanta, the Ponce City Market location is now open – stop by and have fun beauty shopping like I did!

Sephora Ponce City Market
Ponce City Market
650 North Avenue
Atlanta, GA 30308


Have you ever got your Color IQ matched at Sephora?

About the Blogger - Kiwi the Beauty

Kiwi is the free spirited blogger and content creator of KiwiTheBeauty.com. As a digital influencer, she produces creative inspiration around beauty, lifestyle, media and travel leisure. Her life mantra is to make manifesting fun! When she’s not blogging, she is eating trendy hipster food, carrying crystals, making it rain at her local farmer's market and binge brunching. Follow her on her blog and social media at kiwithebeauty.com + @kiwithebeauty

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